Common Signage Mistakes Businesses Make (and How to Avoid Them)
Your sign is one of the most effective means of attracting customers, communicating your unique image and telling a professional first impression. However, even the nicest-looking signs can flounder if certain pitfalls are encountered during planning, design, or installation. Bad signage can leave customers scratching their heads, damage your brand and leave you with a low return on investment. Being aware of these pitfalls and being able to avoid them can help your business get more value from its signage. Here, we share typical mistakes Business Signage experience and offer tips on avoiding them. So whether you are rebranding an old sign or creating new ones, with these lessons, your signage will continue to serve you and your location while also looking attractive and fitting for your brand. 1. Poor Visibility A sign that isn’t visible won’t work. Visibility counts for a lot, and businesses don't seem to realize that. There are a number of variables that determine how visible ...