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Showing posts from October, 2025

Common Signage Mistakes Businesses Make (and How to Avoid Them)

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Your sign is one of the most effective means of attracting customers, communicating your unique image and telling a professional first impression. However, even the nicest-looking signs can flounder if certain pitfalls are encountered during planning, design, or installation. Bad signage can leave customers scratching their heads, damage your brand and leave you with a low return on investment. Being aware of these pitfalls  and being able to avoid them can help your business get more value from its signage. Here, we share typical mistakes Business Signage experience and offer tips on avoiding them. So whether you are rebranding an old sign or creating new ones, with these lessons, your signage will continue to serve you and your location while also looking attractive and fitting for your brand. 1. Poor Visibility A sign that isn’t visible won’t work. Visibility counts for a lot, and businesses don't seem to realize that. There are a number of variables that determine how visible ...

ADA-Compliant Interior Signs: Why They Matter and How to Get Them Right

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In the business of today, inclusivity and accessibility is more than just a legal requirement – it’s an integral part of customer experience, safety, and brand perception. Whether you need signage for public spaces, government buildings, hospitals, schools or stores, ADA signs  assure every visitor — including those with disabilities — can move through your space comfortably and confidently. Avoiding fines is just the beginning, proper ADA-compliant interior signage also showcases your business’ respect for access and detail. The right signage can avoid confusion, minimize the chance of accidents, and help visitors remember your company or institution in a positive light. However, designing effective ADA signs will take some thoughtful planning, correct installation and following of certain guidelines. In this post, we’re digging deeper into 10 reasons why ADA interior signs matter so that business owners can take action to ensure they do it right. You’ll get the lowdown on legal n...